Fishing versus hunting

Last week, I spoke with a company owner who said:
 “We’re getting loads of applications, but none of them are right.”
I asked one question.

 “How many people have you actually reached out to directly?”

Silence.

That’s the challenge.

Recruitment isn’t about how many CVs you receive. It’s about how precisely you search.

The best people are rarely applying. They’re already performing, already successful, and not sitting on job boards waiting for the perfect advert to appear.

That’s why we create individual recruitment plans for each role. It’s not a one-size-fits-all approach - it’s targeted, deliberate, and focused on uncovering people who aren’t actively looking.

This method takes more effort, and it often means reviewing salary and benefits budgets. When you’re sourcing talent rather than attracting it, you have to be open to movement.

For operational roles, job ads still have their place. But for professional, sales, and strategic hires, precision headhunting is the only way forward.

Recruitment today isn’t about waiting.

 It’s about finding.

This is the new recruitment reality - Be a hunter, not a fisher!